A partner in engaging students and alumni across the lifecycle since 2013
Work Highlights
- Collaborate with external partners and internal teams across the university, including experts in SEO, digital advertising, design, video, regulatory compliance, and more
- Craft marketing and engagement emails to current and prospective undergraduate and graduate students
- Create targeted messaging campaigns including emails, web pages, brochures, and more for veterans, high school students, nurses, and other key groups
- Write informative copy for numerous program and campus web pages
- 10+ years as the primary writer for the South University blog producing hundreds of blogs on alumni, faculty, and student stories, academic and career advice, and more
- 7+ years of managing the blog calendar, helping to drive growth in site traffic
- Helped create 70+ landing page variations for South University schools and programs
Writing samples
- PA Student Rises to the Occasion to Deliver Emergency In-Flight Care (blog post)
- A Guide for Nurses: Education, Lifelong Learning, and Your Career (digital download)
- Business program flyer
- Email series to new leads interested in an online program
Industry: Higher Education
Explore more of my work or get in touch today!
Georgia Schumacher 