Since 2010, I’ve developed content and marketing strategies for organizations big and small, including a laboratory equipment sales company, multiple software development firms, and institutions of higher education across the country. As a freelance writer and marketing consultant, my services include the following:

Content planning

  • Cross-channel marketing and engagement campaign strategies
  • Blog content calendar creation and strategic planning
  • Competitive research and analysis
  • Brand messaging analysis and update
  • Information architecture research and recommendations

Writing and editing

  • Blog post content development and publishing
  • Web content planning, creation, and publishing
  • Web content refresh, reorganization, or SEO optimization
  • Video scripts
  • Case studies
  • White papers
  • Online/print articles
  • Brand/product marketing brochures, PDFs, etc.
  • Email marketing campaign creation, testing/optimization, and reporting
  • Online ad campaigns

Social media management

  • Content planning and creation
  • Brand/topic monitoring
  • Post scheduling
  • Reporting