10-year partner of senior tech executives and marketing leaders
Robots & Pencils (R&P) helps clients across industries use mobile, web, AI, and other technologies to grow their businesses.
Over the years, I’ve worked with everyone from the CEO to the Creative Director to VP of Marketing at R&P. I created website pages, blogs, case studies, ebooks, print materials for events, marketing emails, sales decks, and more. I’ve also worked directly with several of the firm’s clients on content management, writing, and email marketing.
Writing Samples
- AI & Data Science service page
- Customer experience blog ghostwritten for the CEO
- eBook: A Practical Guide to Planning and Prioritizing Tech Investments
- Case study for Salesforce web app
- Event landing page
- Email newsletter for edtech contacts and leads
Work Highlights
- Created and oversaw HubSpot marketing emails, lists, and workflows to engage current, prospective, and past clients, increasing 2023 YOY open rates by 44% and clicks by 56%
- Planned and launched targeted nurturing campaigns based on lifecycle stage, past interactions, and industry
- Helped plan, market, and prepare for 30+ in-person and virtual events
- Oversaw blog strategy, copy development, and SEO optimization
- Acted as ghostwriter/editor for company CEO
- Wrote 70+ deck case studies and 25+ website case studies
- Conducted research to support GTM strategy and execution
- Updated the R&P website through WordPress
Industry: Technology
Explore more of my work or get in touch today!
Georgia Schumacher 