I’ve been writing for The Art Institutes since 2013, including writing copy for their websites, landing pages, marketing and engagement emails, program and event marketing, print brochures, blogs, video scripts, and more.
I led The Art Institutes in launching a monthly newsletter that provided helpful, engaging content for prospective students considering a future in the creative arts.
I wrote the copy, selected the imagery, and oversaw the email creation, optimization, and testing for this newsletter. I also wrote or edited all blog posts within the newsletter.
Email opens and engagements with this newsletter consistently outperformed many of the school’s other email marketing initiatives, with open rates as high as 47%.
Blog post samples
- Faculty Shares Lessons Learned from Illustrious Computer Graphics Career
- Practical Advice for First-Time Roommates
- 3 Steps to Becoming a Video Game Designer