In December 2014, I led The Art Institutes in launching a monthly newsletter that provides helpful, engaging content for prospective students considering a future in the creative arts. I produced and managed this newsletter seven months, with a version of the newsletter still being sent today. I also wrote or edited all blog posts within the newsletter as well as selected and edited the imagery.

Email opens and engagements with this newsletter consistently outperformed many of EDMC’s other email marketing initiatives, with open rates as high as 47%.

Sample newsletter edition

Industry: Higher Education | Location: Pittsburgh, PA