Marketing Support for The Art Institutes

Supporting The Art Institutes marketing needs for 6+ years

Copywriting services provided:

  • Website copy
  • Landing page copy
  • Email marketing campaigns to prospective students
  • Current student and alumni engagement emails
  • Program and event marketing
  • Print brochures
  • Blogs
  • Video scripts

Sample work: Ai newsletter

I led The Art Institutes in launching a monthly newsletter that provided helpful, engaging content for prospective students considering a future in the creative arts.

Ai Newsletter screenshot

I wrote the copy, selected the imagery, and oversaw the email creation, optimization, and testing for this newsletter. I also wrote or edited all blog posts within the newsletter.

Email opens and engagements with this newsletter consistently outperformed many of the school’s other email marketing initiatives, with open rates as high as 47%.

Sample work: blog post

3 Steps to Becoming a Video Game Designer

Industry: Higher Education